For the second year in a row, the Fund for the School District of Philadelphia and the Goldenberg Group are partnering on the second annual citywide Dress Down Day, selling t-shirts and pins to raise funds for Philadelphia’s public schools.

While this year’s Dress Down Day is set for Oct. 4, there was a kickoff pep rally and pop-up store event at Love Park on Sept. 9. Some of special guests at the event included Mayor Jim Kenney, superintendent of the School District of Philadelphia William Hite and the president and CEO of The Fund for the School District of Philadelphia. The event also featured the Eagles Cheerleaders as well as the Kensington CAPA drum line.

Last year’s Dress Down generated more than $38,000 in sales benefiting projects at 140 different Philadelphia public schools. More than 1,200 people ditched their formal work attire last year to support Philly public schools on Dress Down Day.

The funds will again be used to address priorities and needs as identified by school leadership through The Fund’s PhillyFUNDamentals platform. The Philly FUNDamentals website plots each school out on a map and donors can search the site to find a profile of each school. School profiles include a message from the principal, a description of the need, school performance, demographic information and a link to the school’s website.

Through Philly FUNDamentals, District schools can identify a fundraising goal to purchase a specific item to help their students achieve. Once a fundraising goal is achieved, the school can choose another fundraising project. People who want to participate can choose which school and project they would want their donation to go toward.

For more information, visit (215) 893-5716

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