Clothing retailer H&M pulled a controversial online ad featuring what appears to be a small Black boy wearing a sweatshirt that says “coolest monkey in the jungle.”

The Black Twitter response calling for H&M to pull the ad was swift and quick.

As of Monday, Jan. 8 the Black boy’s image has been removed from the ad on the website.

"This image has now been removed from all H&M channels and we apologize to anyone this may have offended," said H&M spokeswoman Anna Eriksson. 



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