As the president of Significant Business Results, LLC, Franne McNeal focuses on providing coaching services to entrepreneurs and established business owners.
She helps her clients achieve greater success in their respective businesses.
“As a business coach, I’m really required to help people understand what they are doing, what’s working and what’s not working. They look at the past. I help them look to future, where do they want to go, why do they want to get there and who do they want with them. I help them connect the dots,” said NcNeal who hails from Bryn Mawr.
After 12 years of serving as a business coach, McNeal was spurred to write a new book titled “Significant! From Frustrated to Franne-tastic – Inspirational Stories for the Entrepreneurial Woman.”
“After working with so many entrepreneurs and seeing trends, I found that specifically women entrepreneurs were often, because they have additional challenges, holding themselves back. In my role as a coach, I primarily listen and ask strategic questions. What I found that there were often personal issues that were holding people back,” McNeal said.
“When I created my book, I really looked at women who were interested in being leaders as well as entrepreneurs and women who were open to the opportunity to take their personal stories of challenge and glean from them important lessons.”
McNeal’s book has five main themes and features 20 short personal stories. She presents discussion questions after each story to enable readers to think about what they are doing in similar situations.
“One of the taglines that I use is that these stories help women who are infected with frustration and paralyzed with fear and whether I’m working with a woman that has a $100,000 business or a $2 million business there are points where because of what is happening in their life, they often say I can’t do this,” McNeal said.
“It’s important for women to recognize that their style of leadership is unique and it’s strong and they don’t have to lead an organization the same way that men do.”
McNeal is gearing her book toward women who want to move forward in business and in life. The book comes as there are eight million U.S. businesses that are owned by women, according to the National Women’s Business Council.
McNeal has had a career in sales, marketing and training within Fortune 500 companies. As an independent business coach, she has worked with some of the nation’s most noted entrepreneurial training programs.
She has served as a facilitator for Kauffmann Foundation’s FastTrac programs and is currently a business advisor for the Goldman Sachs 10,000 Small Businesses Greater Philadelphia program. The Goldman Sachs 10,000 Small Businesses is an investment to help entrepreneurs create jobs and economic opportunity by providing greater access to education, capital and business support services.
“What is happening is organizations that want entrepreneurs to succeed recognize they need more than just training, that they need more than funding,” she said. “They actually need advising and support that is consistent over a period of time.”
When she first started out as a business coach back in 2001, McNeal said it was considered an unusual thing to do. Now more entrepreneurs understand the value of working with a business coach.
“The economic downturn has actually created competition for an independent coach like myself. Because the economy is so challenging, the government and nonprofit foundations have come in and really changed the entrepreneurial eco-system by putting literally millions of dollars into cities and organizations to give entrepreneurs skills,” said McNeal who is a graduate of Princeton University and Eastern University.