Apple Event

Apple's biggest media event of the year is about to kick off.

Apple kicked off its biggest media event of the year, where it is widely expected to unveil its latest lineup of iPhones, with new iPads and a focus on its premium subscription services.

The company introduced a new seventh generation iPad on Tuesday, with a 10.2-inch retina display and a price tag starting at $329. Apple also unveiled pricing and additional details for Apple Arcade, its gaming subscription product, and Apple TV+, a new streaming service for original shows and movies. Apple Arcade and Apple TV+ will each cost $4.99 a month.

Apple is expected to unveil its latest iPhone lineup at an event Tuesday, which is taking place in its Cupertino, California, headquarters. The new lineup will reportedly include the iPhone 11 Pro, the iPhone 11 Pro Max and the iPhone 11, replacing the XS, XS Max and XR models.

None of these devices are expected to look radically different from those released last year.

At a time when some of its competitors are launching innovative but riskier concepts, such as Samsung's foldable smartphone and its two 5G devices, Apple is expected to stay the course. That, too, may be risky. The iPhone business — still Apple's single biggest moneymaker — has been lackluster at best of late. Revenue from iPhone sales has declined by double-digit percentages in recent quarters.

The iPhones won't be the only new products on display Tuesday. Apple could also announce updates to other hardware products, including the Apple Watch, iPad and MacBooks.

The event will kick off Tuesday at 1:00 p.m. ET/10:00 a.m. PT. CNN Business will be on the ground reporting on all the latest. —(CNN)

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