Rwanda smartphone factory

The Mara Phones Factory in the capital, Kigali, currently employs around 200 people, of which 90% are Rwandan and 60% are women. — Submitted photo

Rwanda’s President Paul Kagame has inaugurated what is being described as Africa’s “first high tech smartphone factory” in the country’s capital Kigali.

Kagame hailed the launch this week as another breakthrough for development in Rwanda, which has enjoyed rapid economic growth in recent years and gained a reputation as a hub of innovation.

“The Mara Phone joins a growing list of high-quality products that are made in our country,” the president said at the Mara Phones Factory, which is on the outskirts of Kigali.

The Mara Group, a pan-African business headquartered in Dubai, says the factory will deliver “high quality smartphones at an affordable price.”

Mara is producing two types of smartphone in Rwanda: The Mara X with 16-gigabyte storage space will retail for $130, while the more advanced Mara Z model with 32GB storage is on sale for around $190, the company said.

Both phones include features such as high-spec cameras and voice activation mode. The devices are immediately available via Mara’s website and stores in Kigali.

‘Another milestone’

Kagame described the factory as a “complex manufacturing operation requiring significant technical skill and expertise. It is another milestone on our journey to a high tech ‘Made in Rwanda’ industry.”

Mara CEO Ashish Thakkar said the devices would address a widespread need and create opportunities.

“We realized a few years ago that to create positive social impact on our continent ... we need to have high quality and affordable smartphones,” said Thakkar. “This will enable financial inclusion.”

The CEO added that many consumers in African countries had been forced to choose between phones that were “high quality but not affordable, or affordable but not high quality.”

Thakkar also stressed his company’s commitment to supporting development in Rwanda, noting that 90% of the 200 factory employees are Rwandans and 60% are women.

‘Entirely home-made’

Mara is not the first company to claim to have produced the first African-made smartphone.

South African start-up Onyx Connect unveiled a low-cost device in 2017.

But where Onyx imported parts for its phones, Mara says the entirety of its product is produced and assembled in Rwanda.

“The entire manufacturing process, from the motherboard all the way to the packaging of the phone, is done in our newly opened factory,” Eddy Sebera, Mara’s country manager for Rwanda, told CNN.

The company is anticipating high demand for its products. Sebera says the factory has capacity to produce a “few million phones per year,” and is expected to scale up as demand increases.

While the initial target market is domestic, the company also hopes to cultivate export markets for its products.

Africa’s largest smartphone maker is Transsion, a Chinese company dominating the continent with its Tecno brand. The Shenzhen-based company doesn’t do business in China, despite being based there, but it controls a huge part of the smartphone market in Africa, where it has more than 50% market share.

Building digital literacy

Rwanda’s minister for information and communications technology, Paula Ingabire, said she hopes the plant can play a role in creating jobs and developing skills.

“This plant will hire and train professionals for higher-skilled manufacturing jobs,” she told CNN.

The number of employees is projected to rise from around 200 to more than 500 by its fifth year of operation.

The minister also expects domestic production to increase smartphone penetration by at least 10%, which would improve access to services and “drive financial inclusion in rural communities through mobile financial services.”

Ingabire said the Mara plant will complement the government’s ambitious Digital Ambassadors Program, which aims to achieve 100% digital literacy among youths aged 16-30 and for 60% of the adult population by 2024. — (CNN)

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