For over 40 years, Black talk radio has played a pivotal role in shaping the dialogue in the African-American community. It has been the eyes, ears and mouthpiece for some of the nation’s most meaningful periods of change — from the civil rights era to the election of the nation’s first African-American president.
Philadelphia — and WURD Radio, LLC specifically — has been at the forefront of creating its own unique imprint on this important medium. In 2002, Walter P. Lomax Jr. M.D. purchased 900AM-WURD, providing the resources that would allow Philadelphia to keep an independent, African American-owned radio station on the airwaves. Since that time, WURD has become, not just the only Black talk radio station in the City of Philadelphia, but the only such entity in the Commonwealth of Pennsylvania.
This year, the station’s line-up was rocked by the death of veteran journalist Fatimah Ali, who hosted the popular mid-morning show, “The Real Deal.” After several weeks of guest hosts, Stephanie Renée (songstress, songwriter and self-described “VibeMistress”) was selected to be a permanent talk show host. Music fans are quite familiar with Renée’s voice, which has been featured on several major label commercial recordings, including “Who Is Jill Scott” and Patti LaBelle’s “When A Woman Loves.” Within the span of two months, “The Mid-Morning Mojo” has launched Renée as a media voice to be reckoned with.
“One of the things that I am very thankful of is being the only female voice that is consistent five days a week in the line-up — I don’t feel any pressure to be anything besides myself,” said Renée during a rare moment of downtime. “There is a certain level of ‘Mama-Bearness’ that I naturally have, and so being able to bring that kind of awareness or sensibility to subjects like education or the problem of violence in our city, to be able to look for stories that appeal to that side of me and to share that with the audience, brings a different kind of voice than we have in any other slot during our line-up during the week. I appreciate the opportunity to be able to bring that consistently to the listeners, and they’ve reacted very positively to it.”
This month, WURD Radio released a free mobile app for both iPhones and Androids so listeners could have easy access to live on-air programming wherever they go. The WURD App screen includes an icon to access the 900AM website, as well as an email icon that links directly to the phone user’s email system to send feedback or troubleshooting issues to the station’s business office. With the recent launch of new programming — including new hosts Renée and Nick Taliaferro — plus the Night Al show, the new app makes it easier to listen to the station on mobile devices across the entire broadcast day.
“The expansion of our ‘On Air, Online and In Community’ presence is further positioning 900AM as the destination station of choice in the tri-state area,” said Sara Lomax Reese, president and general manager, WURD Radio, LLC. “Strengthening our digital assets and presence in the marketplace is an important component of our overall growth strategy.”
Stephanie Renée hosts “The Mid-Morning Mojo” on WURD 900AM, Monday–Friday from 10 a.m. to noon. The WURD app can be downloaded through mobile app store providers.
Contact staff writer Bobbi Booker at (215) 893-5749 or firstname.lastname@example.org.