With the summer TV season now in full swing, BET rolls out “Music Moguls,” featuring iconic hip-hop hitmakers Bryan “Birdman” Williams, Damon “Dame” Dash, Jermaine Dupri and Snoop Dogg. The intriguing docu-series premieres Tuesday at 9 p.m.
The famous foursome, who were presenters at the recent BET Awards, have “spent the last 20 years making hits, stars and headlines” as well as laying the foundation for some of today’s biggest acts. Although they’ve sold millions of records to live the life of a mogul, as viewers will discover, “not every calculation yields the desired return.”
The network states that over the course of eight 60-minute episodes, the hard-hitting series will take viewers into the lives of each entrepreneur as he navigates both familiar and new territory — from grooming new talent and building new empires to raising their college-bound children.
This show is raw and realistic, exposing the sometimes seedy side of their lives and careers as well as exalting the resulting riches. “I got in the business to make superstars,” said Birdman, co-founder of Cash Money Records. “[Lil] Wayne, Nicki [Minaj], Drake gonna always be mega-superstars!”
“Read my credit list! Xscape, Kris Kross, Bow Wow, Usher ... I had the song of the decade! Who else had it? Nobody,” said Jermaine Dupri.
“I make people rich, you know what I’m sayin’? That’s what I do,” stated Dame Dash, co-founder of Roc-A-Fella Records, along with Shawn “Jay-Z” Carter and Kareem Burke.
In some cases, the docu-series highlights the humanity of these public figures, who are often portrayed in a negative light.
“I think when I started, I was more of an artist,” said Snoop Dogg. “You gonna hear Snoop Dogg to the end of time. I done seen it all and done it all, but I love to give back to my community and turn 1,000 gang-bangers into 1,000 rappers.”