Aspiring artists vie for prize in ‘X Factor’

Pepsi retail promotion gives fans exclusive THE X FACTOR content and a daily chance to win a trip to Los Angeles to attend the live taping. — PRNEWSFOTO/PEPSICO

“American Idol” alumnae Simon Cowell and Paul Abdul will be reunited and free to resume their incessant bickering when “The X Factor” premieres at 8 p.m., Wednesday, Sept. 21, on Fox.

“The X Factor” is the new competition series that gives viewers the opportunity to help choose the next global superstar or breakout music group. Judges Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger traveled the nation searching for undiscovered talent 12 years old or over — both solo artists and vocal groups — who are worthy of the largest prize in television history: a $5 million recording contract with Syco/Sony Music. Hosted by Steve Jones, the two-night series premiere of “The X Factor,” taking place on Wednesday, September 21 and Thursday, September 22 at 8 p.m., will showcase the live auditions that took place in front of audiences of thousands, around the country. 

Auditions from Chicago, Dallas, Los Angeles, Miami, Newark and Seattle, as well as from YouTube and the nationwide MyStudio audition booths, will continue the following week on Wednesday, Sept. 28, and Thursday, Sept. 29, at 8 p.m.

At the recent “X Factor USA” world premiere in Los Angeles, guests were treated to a special screening of the opening episode and Cowell stated, “This is a very exciting night for all of us. This has been a long time coming and we’ve had a great time making the show. The show is all about finding a star and I think tonight you’ll see we’ve done well and found some great talent — and I’ll apologize in advance for some of the people you’re going to see!” In an expanded role from her “American Idol” duties, Paula Abdul will be choreographing the show with the help of a “creative advisor.”


Contact entertainment reporter Kimberly C. Roberts at (215) 893-5753 or

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