Industry rule number 4,080, according to A Tribe Called Quest co-founder Q-Tip is that “record company people are shady.” Many musicians empathize with this statement, as negotiating the myriad of legal, political, and personal channels to obtain a fair and equitable recording deal and maintain that support in the current musical climate is nearly impossible. Long ago, it was talent that got your foot in the door but times have changed and pre-packaged personas seem to be most successful. How have The Roots managed to achieve commercial success while staying true to their musical intent? What are the new rules for artists who want to build their careers? Join an experienced panel of music industry veterans, including Marc Byers (Rockstar Entertainment), CHOPS (producer for Young Jeezy, Lil Wayne and others) and other surprise guests who have built long-standing careers in the music industry, stepping around, under, and over Rule Number 4,080.