The Manayunk Development Corp. will host Small Business Saturday this weekend.
As Black Friday and Cyber Monday are known for being great shopping days, Small Business Saturday wants to emphasize shopping locally, to help support nearby businesses.
"[This event was created] as a national effort to get more Americans to shop small and shop local for the holidays instead of shopping at large commercial stores," said Caitlin Maloney, marketing and Events coordinator for the Manayunk Development Corp.
"The goal of the event is to show that shopping small and shopping local allows you to have a more personal shopping experience while also knowing that you're creating jobs, boosting the local economy, and preserving classic neighborhoods like Manayunk," she added. "The national goal by American Express is to make Small Business Saturday the biggest shopping day of the year for small business. It's always important, especially around the holidays, to support the small businesses you love."
Last year was the first that Small Business Saturday was held for Manayunk, and because it was such a great success, Maloney said that they wanted to host the event again.
"Over 30 of our Manayunk merchants will be participating in Small Business Saturday, and all of our restaurants will be supporting our retailers and consumers who shop small," she said. "Each of the participants will be offering special promotions for those who shop small, including discounts, giveaways and holiday treats."
Some changes have been made to help improve the project’s outcome for this year. Maloney said additional holiday perks were being added to enhance the event.
"We are always looking to expand our events in Manayunk, and although last year was a great success, we have more in store for this year, including pictures with Santa, a children's craft area where they can write letters to Santa and put them in our Santa mailbox, Carolers will be roaming the street, and there’ll be live holiday music from B101, a gift-wrapping station and a raffle for a basket complete with all different items from Manayunk," Maloney said.
While visitors are able to shop and discover new businesses around Manayunk, not only are they getting the best deals for great stuff, in time for the holidays, but they are also gaining the sense of knowing that Manayunk is a great place to shop, when you need an alternative and unable to reach the bigger chain franchises, she said.
"While you shop here you will receive a personal shopping experience that is incomparable to larger stores or malls," Maloney said. "You will feel good knowing that you're supporting small business owners who have a passion for what they do."
The initiative is an event created in 2010, by American Express. It will be based near 4312 Main St., from 11 a.m. to 5 p.m.
For more information about this event, visit the Manayunk Development Corp. Website at www.Manayunk.com.